IAB Rising Stars: Vizeum’s Natra Aziz says the best thing about programmatic is that it never sleeps

The IAB Singapore Programmatic Committee continues its hunt for the industry’s brightest talents behind the technology. Find out how these passionate practitioners got started, the secrets behind their success and what they are doing to drive the industry forward.
“Programmatic is often misconceived to be a product or ad-unit”, observed Natra Aziz, Senior Account Executive at Vizeum. “The best way to break this common misconception is to first understand what you think yo