IAB Europe invites the industry to help set GDPR standards

IAB Europe has outlined its framework for implementing GDPR and is inviting publishers, technology vendors, agencies and advertisers to help define the shape the regulation takes upon its release in April.
The advertising body has invited multiple industries and the public to comment on its GDPR Transparency and Consent Framework before its release in April.
The framework looks to support companies in adhering to GDPR by defining the dos and do nots of handling consumer data across mobile and de