Hyundai's Genesis expands partnership with CNN's Great Big Story and creates new fellowship programme

Hyundai’s luxury car brand Genesis is renewing its content partnership with CNN’s Great Big Story (GBS) for another year and creating a fellowship program to support emerging filmmakers.
Signed and launched as a channel in 2016, ‘Origins’ was a key part of a GBS’s year-long partnership with Hyundai’s luxury car brand Genesis. It was designed to explore the history of things, from design to food to pop culture with Genesis brand integration.
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