Hyundai ups the ante with a real-time Super Bowl spot

In a move slightly reminiscent of GoDaddy’s last-minute 2015 spot, reigning USA Today Ad Meter winner Hyundai Motor America announced it is returning to Super Bowl 51 with what it calls “an even more ambitious and creative program that will mark several Super Bowl breakthroughs.”
The breakthroughs? Shooting, editing and producing a 90-second documentary in real time during the game that will run in the “post-gun” slot, or the first commercial break followi