‘Hyper growth’ sees Taboola’s reach extend to almost half of all internet users

Taboola, the native advertising and content discovery platform, has boasted that its reach now extends to close to half of all the world’s desktop internet users, propelling revenues to an expected $1bn in 2018 and giving it the confidence to hire 400 employees this year.
Data compiled by ComScore in December of last year showed that Taboola now reaches 43.6% of all desktop users globally, behind only Google and Microsoft sites whose own reach stood at 63.2 and 49.9% respectively.
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