Humanising machines: Why the distinction between AI and machine learning is key

In recent months you’d be forgiven for thinking that media buying as a discipline is going to hell in a handcart, with Google itself being the latest to suffer the slings and arrows of programmatic media buying’s outrageous fortune.
But instead of viewing recent events as some kind of advertising apocalypse, we should perhaps be viewing this period as a painful adolescent relationship between adland’s humans and machines. A period where, having rushed headlong into the data and