Human organs become Fabergé eggs in Brazilian donation drive

McCann Health hashelped push an organ donation drive in Brazil by likening organs such as the heart, kidney and eyes to exquisite Fabergé eggs.
Embracing the concept of ‘who will inherit your greatest wealth’, the print ad campaign for Moinhos de Vento Hospital seeks to improve donation rates by equating precious organs to expensive jewelery.
This follows statistics produced by the Brazilian Association of Organ Transplants which found that only one in every eig