Hulu, Roku named among first partners with Innovid’s self-serve ad composer for connected TV

Innovid has listed Hulu and Roku among initial partners in its launch of OTT Composer — a new self-service advertising tool that enables brands, agencies and publishers to design interactive ads for connected TV (CTV) devices.
Innovid has considered this product a first of its kind; the composer has enabled users to build interactive videos, create and iterate on a personalized level, and have the ads displayed across OTT and CTV devices. Other partners named have included Apple TV, S