Hugo & Cat bolster senior creative team with appointment of Tim Bax

Digital brand experience agency Hugo & Cat has recruited Tim Bax as associate creative director.
Formerly head of creative at iCrossing, Bax will join the agency focusing on creating and ensuring quality content across all campaigns. Bax will be leading a team of copywriters and content creators.
Bax’s expert storytelling skills and experience in short-form content formats will allow him to add narrative heft to a creative team, which is already strong in motion gra