HSBC top marketer unveils why airports are an underestimated media space

HSBC is refreshing its branded OOH execution in 17 airports – some 1,500 jet bridges spanning 94 km (or 846 football fields). The group’s top marketer unveiled how this mammoth undertaking is worth any immediate headaches. Airports are one of the few media spaces projected to grow in the coming years.
Leanne Cutts, head of marketing at HSBC told The Drum that this summer, some 900 million passengers will see the new work from the ‘Together We Thrive’ campaign wh