HSBC taps into freshers fortnight with Snapchat geofilters across the UK

HSBC and We Are Social have launched a Snapchat geo-filter campaign targeting new students during freshers fortnight.
A total of 14 different Snapchat geofilters  will be activated across 170 universities from 26 September through to 9 October.
These will resemble magazine covers, placing the student’s face at the centre with the slogan ‘Face to Watch 2026.’ We Are Social has also created three 10 second Snap Ads which will appear on Snapchat stories.
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