HSBC pays ode to tradition with latest Hong Kong campaign

HSBC aims to put the spotlight on Hong Kong's heritage with its latest campaign titled ‘Crafting Hong Kong’s Heritage', created by RFI Asia.
The campaign features Yuet Tung China Works – Hong Kong’s first and last factory for hand-painted porcelain. The film highlights the ups and downs in Hong Kong’s porcelain painting industry and how the 2000-year-old art mirrors Hong Kong’s social development.
Diane Chiu, head of marketi