HSBC brings feel-good Big Little Things strategy to life

Banking group HSBC is seeking to prove that it’s the little things in life which matter with the release of its latest ad campaign.
Crafted by J. Walter Thompson London Super Rare demonstrates all the little features and functions built into its digital current accounts, specifically Fast Balance and Touch ID.
This is relayed by following the story of a football-mad girl seeking the final sticker to complete her collection only to be stymied by a mean boy, bad luck and a lack of money. It