HQ trivia has no plans to disrupt its high-octane quiz experience with programmatic – yet

With a reach of up to 2 million thumbs per game, brands like Nike are starting to take notice of the live mobile gameshow sensation HQ Trivia. However, despite the need to monetise the app, its creators aren’t yet ready to disrupt the high-octane quiz experience with traditional mobile programmatic.
Globally, AdColony claims that display ads count for 20% of app publisher revenues, behind in-app purchases and video ads. HQ Trivia's director of b