HP to usher in new design era with its revolutionary software

HP is opening its software to help creatives and brands collaborate to achieve greater and more rapid customisation and personalisation of their products.
HP’s SmartStream Designer software, famously used to create the personalised bottles for the ‘Share a Coke’ campaign, has been stripped back to make it more accessible to designers. Until now the software was only accessible to owners of HP digital presses, but the lighter version of the software - HP SmartStream Designer for