HP data shows that diversity makes good business sense and backs it up with #MoreLikeMe campaign

For over a year, HP has been holding its agencies accountable to diversity and equality standards and according to new data released by the company, the push is paying off.
Today (May 30) HP unveiled that ads created by diverse teams perform better. Measuring the impact of HP ads created before and after its 2016 diversity initiative was launched, Brand Monitor showed a six-point increase in purchase intent and HP business drivers in just one year.
In addition, Marketing Mix Analysis, run by Nie