HP brings emotional generational connection to touching Father’s Day spot
Emotional connections highlight a new campaign for HP printers, bringing generations together on Father’s Day.
HP has been going for an emotional angle in its ‘Reinvent’ printer spots, showing both the joy and the tougher times of family dynamics, and this heartfelt spot shows how pictures printed on HP printers can help connect people, even when they’re miles away or have passed on.
HP’s marketing reinvention, as a brand, is centered on creating and delivering emot
Read more »