HP backs diversity initiative #FreeTheBid

#FreeTheBid got a major boost as HP announced it was donating $100,000 to the effort to include at least one female director on triple bids.
The money will be used to support the FreeTheBid.com website. The Bay Area tech giant was the first company to put forth a significant amount of money to filmmaker Alma Har’el’s budding effort to include more female directors in advertising.
Har’el launched #FreeTheBid several months ago and it automatically made positive waves throughout