How your band or brand can make it to number one – without fudging the figures

Launching a new brand in the constant chaotic cacophony of the myriad of marketing messages is increasingly difficult. 
So how can we be heard? Rather than fudge the figures as the music industry has started to do this week, we should embrace the opportunities offered by technology.
It has been an interesting week from discovering why the coffee we buy sometimes tastes like s#!t with suitable sympathy from Paddy Power to the Lions stopping the All Blacks juggernaut and T