How will today’s net neutrality vote affect brands, consumers and agencies?

Today, the Federal Communications Commission (FCC) is scheduled to vote on rolling back Obama-era net neutrality rules. Expected to pass, along party lines (the FCC has a Republican majority), the current rules prevent internet service providers from blocking or slowing down websites or apps. Additionally, the likely soon-to-be-repealed rules prohibit providers to give websites or apps a level of priority over others.
Even if the repeal passes today, despite millions of public comments imploring