How will technology impact creativity?
Marketers are increasingly embracing technology to inform their campaigns and drive better business outcomes. But with automation predicted to claim 50% of all jobs in the next 30 years, should marketers be worried? And can creativity ever be automated?
The Drum, in association with real-time media agency Tug, decided to find out by asking top speakers how they see technology impacting creativity at the Tug Life: Human Vs Machine four-day pop-up expo in June.
On day two of the event, industry ex
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