How Wieden-founded Caldera has been walking the diversity talk for 20 years

The story of how Caldera – an organization dedicated to connecting the arts with underserved students in Oregon and founded by Wieden+Kennedy's Dan Wieden a little over 20 years ago – came to being is surprisingly simple.
“I remember walking into [the W+K] office when we first came in here and there was probably only about 150 people or so,” recalled Wieden. “I looked at them and went, ‘You know, these are a whole bunch of white, middle-class people here.