How Volkswagen wants to brand the future of mobility

For all the potential around the launch of Volkswagen’s move into on-demand transportation services, it knows it must focus on the benefit they have on society rather than the technological innovation if it is to take on Uber. 
As obvious as the distinction sounds, the fledgling business doesn’t see its rivals making enough of it. “This is something we want to build on because there’s a human element that we forget around the discussion of technology,” said Mar