How voice is impacting and enriching health marketing

Marketers tend to follow technological trends to understand how they can help influence and engage new consumer groups. According to eMarketer last year, 35.6m Americans used voice-activated assistants, a number that has doubtlessly grown in the past year since with Amazon Echo possessing 70% of voice device users. It is also doubtlessly the future of search, although perhaps not as integral as Comscore's prediction that 50% of all searches will be voice searches by 2020.&nbs