How Vertabrae is bringing native advertising to virtual reality platforms

With virtual reality (VR) platforms and content continuing to gain traction, VR publishers have been seeking new ways to monetize and advertisers have been seeking new ways to reach consumers. Earlier today, the Santa Monica-based Vertabrae, which has until now been operating in stealth as it developed its native VR advertising platform, announced that it has raised a $10 million  series A to build upon these efforts.
While in stealth, Vertabrae worked with Lionsgate on a custom VR ad for t