How using your data can take consumers on an engaging interactive journey

We know that this is the age of content. In many ways brand marketers today are essentially content creators. Recent research has shown that 95% of marketers are now using or considering using a content marketing strategy, but the best in class are not only creating content at an alarming rate online and through social media channels, but they are also taking a much more data-driven approach to their content marketing strategy.
And what’s more using the data that you have in your business,