How university marketing is evolving post-Brexit

University of Reading students with Radio One DJ Huw Stephens as part of their Reading Festival collaboration with NMEEngaging millennials is all just part of the job description for marketers in the university sector. While brands scratch their heads devising plans that will resonate with 16- to 24-year-olds, higher education marketers need to find ways to appeal to the Gen Z market on a daily basis.
Following the deadline for UCAS applications last week (15 January) marketing teams are in