10-04-2018 23:21 via thedrum.com

How UK real estate disruptor Purplebricks is staking its claim in the US

Four years ago, Purplebricks came onto the real estate scene in the UK with a unique proposition: instead of dealing with pricey commissions, home sellers who go with Purplebricks as their real estate agent only pay a fixed-rate fee of £849, regardless of whether their home is sold.
The model has proven so successful that Purplebricks expanded into Australia just two years after its UK launch in 2014. Last year, the online real estate firm made its first foray into the US when it set up sh
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