How Tottenham Hotspur are using their NFL partnership to revolutionise the club

As Europe’s top clubs jostle for the attention of Asian audiences, Tottenham Hotspur is using its partnership with the behemoth marketing machine that is the NFL to redefine the in-stadium experience and inflate its fan base on the other side of the Atlantic.
The state of the art £750m stadium is due to open next August and will double as a venue for NFL games. From its own micro-brewery and bakery to the stadium's specially-designed acoustics, the design for the