How to win with personalisation: add value with data instead of ‘annoying’ consumers

Getting personalisation right is the holy grail for brands. But brands need to stop ‘spamming’ consumers with irrelevant messaging and target them contextually within their environment if they want to add value to their customers, agreed panellists at The Drum’s personalisation event, in association with lifecycle engagement platform, Appboy. 
Speaking at The Drum Arms pub in London last week, the panel, which consisted of speakers from News UK, mobile transformation