How to win the window display battle

Window displays have been around since the earliest days of retail, but the way in which shop owners utilise the front of their stores has changed significantly over the years.
The widespread availability of plate glass in the late 1800s allowed shop owners to build large window displays spanning the full length of their shops. Before this, many retailers used billboards and signs to showcase their goods. In the 1930s, during the heyday of Hollywood, dress forms and mannequins became popular dis