How to win in Indonesia’s lucrative video content market

With the number of internet users poised to exceed 140 million in 2021, up from 104 million currently, Indonesia is a growing market which is drawing the focus of digital marketers.  Even though 4G was implemented countrywide about 18 months ago, there is high adoption rate of new internet technologies, which is largely since about half of Indonesia’s Internet users are under 30.
In markets like Indonesia, traditional mediums such as television, print and out-of-home (OOH) are still v