How to use Snapchat Spectacles effectively – a three step guide for brands

Social media evolves at a far quicker rate than most brands’ abilities to even understand it – let alone keep up with it. So it’s vital that instead of reacting to trends that brands attempt to get ahead of them. One way to do this is by experimenting with new technology as it surfaces, not once it has become mainstream.
This is where our Social Scramble comes in. Each month we pick a new technology and build a product, service or some content with it. This allows us to underst