How to use a DMP for personalisation: Tips from Mazda

Marketers are constantly struggling to use data to personalise customer experiences. But what can they learn from the automotive sector?
The Drum, in collaboration with Relay42, will host a webinar exploring how Mazda, an automotive leader, has been utilising a data management platform (DMP) in the Dutch market to smarten its approach in unifying the customer journey.
The webinar, How marketers can personalise customer experiences with a DMP, taking place later this month, will reveal how market