How to turn fandom into ‘brandom’ by connecting with pop culture

As pop culture continues to evolve, it's incumbent upon brands to create meaningful experiences that reflect the passions and emotions of their audiences. Modern Fanatic’s chief executive Kris Longo discusses one such experience at New York Comic Con.
For the last 20 years, I’ve been immersed in a full-color, pop art-infused landscape that would be unfathomable to the mild-mannered teenage version of me.
From reading my first dogged-eared copy of Spidey Super Stories to graduating up