How to tell when someone is talking BS about blockchain

Just three months into 2018 blockchain has emerged as one of the most over-used buzzwords in the digital industry and beyond. Terminology around the tech has reached saturation point and with SXSW, Advertising Week Europe and Cannes Lions on the horizon the hype isn’t going anywhere – here The Drum finds out how to separate the buzz from the BS.
As the open-source ledger driving bitcoin, blockchain started life in the financial industry and general recognition and understanding of th