How to succeed in native advertising
Embrace technology
To be a successful native advertiser you need the right mindset which is understanding the feed, understanding content, understanding advertising and really embracing technology and programmatic. Really the convergence of creativity, storytelling and technology and data that is now available with programmatic native means that you as a marketer have a real key for success.
Be a pioneer
The mindset that marketers need to adopt is really a kind of pioneering spirit. They need to
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