How to stand out on the busy beach of PPC

Here’s a quick stat for you. We all love a stat don't we? Since 2004, search volume for Pay Per Click (PPC) dropped by 88%, whereas AdWords has grown by 36%. Google has also greatly expanded their education practices, giving more companies the tools to compete. Simple fact is, people are becoming savvier when it comes to digital marketing.
That’s the tricky thing about trends and doing new things. Eventually everyone jumps on them.
As travel marketers (particularly regardin