How to set up a privacy compliance strategy for 2023 (and beyond)

Major data regulation isn’t new, but many organizations still lose out with incomplete or inefficient compliance approaches. For The Drum’s Data & Privacy Deep Dive, Beth Billingsley of agency Merkle looks at how to get ship-shape.
Most marketers today are challenged by consumers’ ever-increasing demand for tailored experiences, with the compounding pressure of data and privacy regulations. First-party data is paramount to delivering a more personalized experience, but