How to run awesome Snapchat influencer campaigns

Snapchat is the hottest social media platform for marketers in years. In a similar way to how YouTube, Vine and Instagram produced a portfolio of social media stars, it appears that Snapchat is following the same playbook fostering a new crop of digital influencers with millions of audiences. 
Being both a marketer as well as being part of the audience – I’m 21 – I've noticed a few trends and insights which help in making Snapchat campaigns successful.
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