How to repair a damaged brand reputation

In the fast-paced world of business, one day you can leave the office and congratulate yourself on a job well done; the next, you and your company are being lambasted in Facebook newsfeeds and Twitter timelines around the globe and you must call a crisis management meeting.
In business, maintaining a good reputation can be tricky. All it takes is a corporate indiscretion or two, a faulty product or poor service provision, or a misjudged ad (hello Pepsi!) combined with an angry, web-savvy consume