How to pick the sporting brand ambassadors of the future

Gabriel Jesus has seen his brand value soar since joining Manchester City in JanuaryOnly a few English football fans were talking about Gabriel Jesus one month ago. The 19-year-old striker, who joined Manchester City in January from Brazilian club Palmeiras, was highly rated and came with a £27m fee, but he was seen as back-up rather than a replacement for City’s long-time star striker Sergio Aguero.
Within two games of making his debut, Jesus was on the teamsheet ahead of Aguero and