How to manage your brand and customers in 2018 - A Twitter Perspective

Being live, predictive and personalised is key in helping brands navigate today’s customer conversations  
From a year of free chicken nuggets to Nike’s #Breaking2 challenge streamed live to millions of Twitter viewers, businesses and brands have seen some of the most unimaginable and disruptive moments in 2017, which opened up new avenues for understanding and engaging their customers.
It is also a dynamic year in marketing, as the most creative minds in the industry race