How to make the most of YouTube on a tight budget

Pretty much every brand we work with understands the effectiveness of YouTube in driving awareness, but there’s definitely a common view among smaller businesses that it’s expensive and time-consuming to do effectively. They are mistaken.
At my own agency, Return, our campaign for Robinsons Brewery, for example, recently won YouTube Works for Brands award for Best Use of YouTube on a Small Budget. The campaign was delivered on a four-figure budget - including ad spend - was turned ar