How to make the grade when marketing to university students

Each year, brands earmark freshers’ week as the ideal window reach out to new university students. But is this really the right time to open the conversation?
PrettyGreen implemented a year-long qualitative research study involving 100 students around the country. Through conversations, video diaries, photos and questionnaires, our recruits documented their year at university, resulting in some significant findings for the brands who seek to connect with them.
Here are 10 things to co