How to implement killer search strategies using the purchase funnel

Search engines continue to play a vital role in purchase decisions. Whether a brand is operating in the B2B or B2C space, according to Hubspot 81% of all purchase decisions start with online research.
What may be less well-known is the range of tactics that can be employed as part of an integrated search strategy to maximise performance at every stage in the buying process. Today we will explore how SEO and PPC activity can be integrated into the marketing mix to engage customers at the awarenes