How to grow a niche audience using video content: OnTheTools.tv founder reveals his secrets

At the recent Benchmark 2018 conference, Lee Wilcox, co-founder and chief executive officer of On The Tools, a rapidly-growing online community for the construction professionals, took to the Benchmark stage to explain how video has helped him take his company from a bedroom business to a leading industry brand.
Detailing the brand that he and his longtime friend Adam dreamed-up while enjoying a number of drinks, Wilcox took the Benchmark audience through the initial audience building exercise f