How to get your Pride marketing right as rain

As a gay man, summer is one of my favourite times of the year; not just because of the weather, but because it’s the time of year when the LGBT+ community and their allies celebrate Pride all around the world. Rainbow regalia springs up absolutely everywhere you look.
It’s worth just interjecting here. For those who don’t know, Wikipedia explains LGBT+ as “a loosely defined grouping of lesbian, gay, bisexual, transgender, LGBT organisations, and subcultures, united by a c