How to get the public to care about GDPR

GDPR comes into force this month and as organisations, we are all busying ourselves making sure we are compliant. But will it make any difference to the behaviour of the public in relation to their personal data? Do we realise how important it is to be digitally healthy?
Looking at current consumer reactions, I’d say it’s a pretty resounding ‘no’.
The Cambridge Analytica affair has led to global headlines and mass media coverage with some businesses and activists coming o