How to drive digital effectiveness on a shoestring

Mixing data-driven insights with programmatic targeting helped Australian swimming pool company Narellan Pools drive sales, cut ad spend and devise an IPA Effectiveness award-winning campaign. 
Working with Australian agency Affinity, the team cross-referenced five years’ worth of Narellan Pools’ first-party data, including sales, site analytics, leads and conversion rates, with five years of third-party data spanning the weather and consumer confidence.
The research f